The idea of capturing your own stunts and events has been at the forefront of the GoPro team since, well, they started really. GoPro
is expanding from its business of making wearable video cameras. In
line with the ever growing business of drones and drone related
gadgetry, GoPro Inc. is developing their own line of consumer drones. The
company is planning to start selling miniature multi-rotor helicopters
that are equipped with high-definition cameras late in 2015. The firm is
allegedly aiming for a pricing structure around $500 and $1,000.
Consumers have come in the thousands to
buy unmanned aircraft in recent years as technology advances have made
them smaller, cheaper and easier to fly. In doing this, they are also leaving
regulators struggling to keep up to speed. The drone market is now
mainstream and also very lucrative. The advent of a massive consumer
name like GoPro being interested in the race is evidence of this.
The move into drones by GoPro is coming
as the market-leading camcorder business is facing some stiff
competition from rivals like Sony Corp. GoPro is a 10-year old company
that went public in June and since then they have been investing in
R&D in order to maintain the lead in the camera business.
The drone market is not something brand
new to GoPro as the firm already provides many of the 3 oz. cameras,
which consumer drones carry.
Interestingly SZ DJI Technology Co. of
China has recently started to sell devices, which come with its own
in-house camera and other drone makers may stop supporting GoPro devices
if they are competing head-to-head with the camera maker.
A GoPro spokesman said in a recent email,
the company’s users are already producing “jaw-dropping GoPro footage
recorded from quad-copters…Earlier this year, to study the policy
implications and to protect the rights of our users, GoPro joined the
Washington-based Small UAV Coalition.” .
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