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Monday, 23 June 2014

Harley Davidson Announce Project LiveWire: Their First Electric Bike

One of my work colleagues Tim, owns a Harley and it is the love of his life.  In fact, (probably to his wife’s dismay) he calls it ‘the other woman.’  If you happen to ride a Harley Davidson motorcycle, then no doubt you will be in a similar situation to Tim.  The trouble with a Harley is that they are renowned for having faults.  Just little irksome things that would annoy any biker, but on a Harley the cost is obviously way more to fix than other motorcycles.

But I suppose one of the main appeals of owning a Harley Davidson bike is the noise.  They are one of the loudest vehicles that you can get your hands on.  There is no mistaking that growl.  So it begs the question, why on earth have Harley Davidson created an electric motorcycle?

The Harley-Davidson team have teased people with a recent YouTube clip. In the clip, the motorcycle zooms down a section of Route 66 in a blur, without giving anyone a clear look at the new bike. But if you want a closer look, just head over to the main website and check it out.

 https://www.youtube.com/watch?v=H7u9DTfE14M


The electric bike is called Project LiveWire and you can only experience the bike if you attend one of the road shows that Harley Davidson are putting on throughout the US. The Project LiveWire Experience begins a 30-city tour across America starting June 24th in New York City, where riders will be invited to take a historic ride. The full 2014 US tour schedule will be announced in the next week on their website.

Matt Levatich, President and Chief Operating Officer said, “America at its best has always been about reinvention…And, like America, Harley-Davidson has reinvented itself many times in our history, with customers leading us every step of the way. Project LiveWire is another exciting, customer-led moment in our history.”

It does make you think about the cost though.  I mean if it costs a large amount of cash to fix a ‘standard’ Harley, how much is it going to cost to fix a state of the art electric bike?

As always, if you would like to leave a sensible comment, then please do so in the comments section below.

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